Win Wen
As an inquisitive, curious, and critical designer, Siyang Wen aka Win is inspired by the notion “People don’t care how much you know until they know how much you care.” Driven by a human-centered approach, he has never ignored the strategic stage of a design process to identify and satisfy the right needs.
Growing up in the 90s—the age of information, when kids were characterised by the rise of multiculturalism, media and video games, he has found inspiration in the concept behind narratives—drawing inspiration from classical films, biography and psychology.
Win has experienced life by living across China, Singapore, America and Australia, which have helped shape his open-minded and exploratory international personality. At the same time, developing a great sensitivity towards the subject of identification.
Coming from a motion graphic background, Win is motivated to stay relevant in an era of technological change, and how this informs and influences design. He has always been exploring the opportunity to apply the sensibility of movement to a broader spectrum. He found his passion in a practice of dynamic branding which provides him with a platform to create visual system capable of adapting, evolving, and responding to changing variables, situations and social contexts.
+61 433 991 685
siyangwen@gmail.com